Marketing Director& Data Scientist
I blend marketing creativity with data science and technical expertise to drive measurable business growth.
Work Experience
I create comprehensive growth strategies that deliver real results
Marketing Director
Association for Treatment of Neuroplastic Symptoms
Apr 2023 - Present · 1 yr
- •Developed a comprehensive marketing strategy that transformed organizational revenue from $0 to $300K in the first year and $650K in the second year
- •Led a team in website redesign, decreasing bounce rate from 70% to 28% and increasing lead generation to 33 form submissions daily
- •Designed targeted email marketing campaigns using customer activity data, generating over $100K in revenue
- •Managed monthly $10,000 Google Ad Grant, achieving exceptional click-through rates between 10-16%
Director of Marketing
Alta Design & Construction
Aug 2022 - Apr 2023 · 9 mos
- •Delivered over $700,000 in revenue within three months through comprehensive digital marketing strategy implementation
- •Increased lead generation by 90% and reduced cost-per-lead by 60% using bilingual data-driven campaigns
- •Revamped lead management with a custom CRM system that improved sales pipeline visibility by 40%
- •Led a team in creating new KPIs, enhancing measurement of marketing impact on revenue
Co-Founder
JGA Marketing
Apr 2021 - Apr 2023 · 2 yrs 1 mo
- •Built and scaled social media presence to over 500K followers using targeted content strategies
- •Produced viral content consistently reaching 5-25M views
- •Led and mentored a team of 7 specialists, conducting monthly performance reviews
- •Engineered automated analytics systems that significantly reduced reporting time and improved strategic decision-making
Social Media Manager
Kauffman Fellows
Jun 2021 - Nov 2022 · 1 yr 6 mos
- •Managed Kauffman Fellows' verified Twitter account, significantly increasing overall engagement
- •Secured features in major publications that amplified fellows' thought leadership
- •Created compelling content for Summit Launch events that drove record attendance
- •Implemented a data-backed content strategy that substantially accelerated the audience growth rate
Education
My journey and growth in marketing and data science
Eastern University
Master of Science in Data Science
Aug 2023 - Jun 2024
Utah Valley University
Bachelor of Applied Science in Marketing
Minor in Business Management
Aug 2023
Utah Valley University
Associate of Arts and Sciences in Business Management
May 2022
Featured Projects
Highlights from my work and side projects.
I Developed a Growth Strategy That Generated $300K for a New Nonprofit
Growth StrategyI created and executed a comprehensive growth strategy that took a nonprofit from zero to $300K in recurring annual revenue in its first year. A key innovation was developing a subscription-based membership program offering specialized trainings for healthcare providers and self-treatment courses for patients.
Revenue Breakdown & Projections
Year One Total
$300K
Projected Growth
$750K
I Used Machine Learning to Analyze Every General Conference Talk
Data ScienceI leveraged Natural Language Processing to explore how The Church of Jesus Christ of Latter-day Saints sentiment has evolved on controversial topics. Using Python, I web scraped decades of conference talks, cleaned the data, and performed sentiment analysis to uncover fascinating trends.
Skills & Expertise
The tools I leverage to create revenue
Growth Strategy Development
- •Market Analysis
- •Revenue Optimization
- •KPI Development
- •A/B Testing
- •Lead Generation
- •Conversion Optimization
Content Creation
- •Video Production
- •Social Media Strategy
- •Content Marketing
- •Brand Development
- •Email Marketing
- •Campaign Management
Full Stack Development
- •React & Next.js
- •TypeScript
- •Node.js
- •Database Design
- •API Development
- •System Architecture
Get in Touch
Let's connect and explore how I can help create impactful marketing strategies for your business.