Hi, I'm Luke Jones

Growth & MarketingOperations Lead

I build marketing systems and data pipelines that drive real results.

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Work Experience

I create comprehensive growth strategies that deliver real results

Marketing Director

Association for the Treatment of Neuroplastic Symptoms

Mar 2023 - Present

•Scaled organizational revenue from $0 to $650K+ within two years through a comprehensive, data-driven marketing strategy
•Increased monthly lead generation from 62 to 1,100+ submissions by optimizing website UX and conversion funnels
•Designed segmented email campaigns using customer behavior data, generating over $100K in revenue
•Launched a subscription-based membership program generating ARR of $500K+
•Managed $10K/month PPC, achieving 10–16% CTR through continuous optimization
•Developed KPIs and reporting systems for executive-level decision-making

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Data Science Consultant

Marmon Holdings Inc. (Contract)

January 2025 – May 2025

•Engineered a single end-to-end tool that ingests financial data, standardizes inputs, performs analysis, and generates outputs without manual intervention
•Developed a centralized pipeline where subsidiaries submit data through a custom form, triggering automated processing and reporting
•Automated generation of both executive-level summaries and detailed analytical reports for decision-making

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Director of Marketing

Alta Design & Construction

Feb 2022 – Mar 2023

•Created and implemented digital marketing strategy, generating $700K+ in revenue in three months
•Increased lead generation by 90% while reducing cost-per-lead by 60% via data-driven bilingual campaigns
•Built a custom CRM system to improve communication and sales efficiency
•Improved conversion rates by 15% through A/B testing

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Cofounder & Marketing Director

JGA Marketing

Apr 2021 – Apr 2023

•Scaled social media presence to 500K+ followers through high-performing content strategies
•Produced multiple viral campaigns generating 5–25M views per video
•Led and mentored a team of 7 marketers, improving performance and content output
•Built automated analytics systems to streamline reporting and improve strategic decisions

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Social Media Manager

Kauffman Fellows

Jun 2021 – Nov 2022

•Grew engagement and reach on a verified Twitter account through data-backed content strategies
•Secured placements in major publications to amplify brand authority
•Created content strategies that increased attendance for major events

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Education

My journey and growth in marketing and data science

Eastern University

M.S. Data Science

Jun 2024 · Davids, PA

UVU

Utah Valley University

B.S. Marketing, Minor in Business Management

May 2023 · Orem, UT

UVU

Utah Valley University

A.S. Business Management

May 2022 · Orem, UT

Featured Projects

Highlights from my work and side projects.

New · 2025Research

I Co-Authored a National Study on Neuroplastic Symptoms

As part of my work at ATNS, I co-authored a nationally representative study of 1,516 U.S. adults exploring how Americans experience and understand neuroplastic symptoms — pain or illness caused by the brain rather than structural damage. I contributed to research strategy, marketing, and report development.

1,516

Survey respondents

48%

Likely have neuroplastic symptoms

51%

Know someone with unexplained pain

47%

Willing to try new treatments

57%

Lack a clear physical diagnosis

±3%

Margin of error

ResearchSurvey DesignData AnalysisPublic HealthMarketing Strategy

Read the Full Report→

I Used NLP to Analyze the Entire Book of Mormon

Data Science

Using Natural Language Processing, I analyzed the complete text of the Book of Mormon to uncover linguistic patterns, sentiment trends, and thematic evolution. The project used Python and advanced NLP techniques to surface insights invisible to the naked eye.

NLPPythonSentiment Analysis

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I Used NLP to Analyze the Entire Quran

Data Science

I applied NLP techniques to analyze the complete Quran, exploring themes, sentiment, and linguistic structure. Using Python, I extracted data-driven insights from one of the world's most widely read texts, revealing patterns across chapters and verses.