Experience & Education
I help businesses grow by combining marketing expertise with data science and technical solutions
Work Experience
Marketing Director
Association for Treatment of Neuroplastic Symptoms
Apr 2023 - Present
- •Developed a comprehensive marketing strategy that transformed organizational revenue from $0 to $300K in the first year and $650K in the second year
- •Led a team in website redesign, decreasing bounce rate from 70% to 28% and increasing lead generation to 33 form submissions daily
- •Designed targeted email marketing campaigns using customer activity data, generating over $100K in revenue
- •Organized the largest chronic pain conference to date, bringing together 270+ healthcare professionals
- •Developed and launched a subscription-based membership program with projected annual revenue of $500K+
- •Created custom digital tools that streamlined program delivery and increased member engagement by 35%
- •Managed monthly $10,000 Google Ad Grant, achieving exceptional click-through rates between 10-16%
Director of Marketing
Alta Design & Construction
Aug 2022 - Apr 2023 · 9 mos
- •Delivered over $700,000 in revenue within three months through comprehensive digital marketing strategy implementation
- •Increased lead generation by 90% and reduced cost-per-lead by 60% using bilingual data-driven campaigns
- •Revamped lead management with a custom CRM system that improved sales pipeline visibility by 40%
- •Boosted conversion rates by 15% through systematic A/B testing and data-driven optimization
- •Led a team in creating new KPIs, enhancing measurement of marketing impact on revenue
Co-Founder
JGA Marketing
Apr 2021 - Apr 2023 · 2 yrs 1 mo
- •Built and scaled social media presence to over 500K followers using targeted content strategies
- •Produced viral content consistently reaching 5-25M views
- •Led and mentored a team of 7 specialists, conducting monthly performance reviews
- •Engineered automated analytics systems that significantly reduced reporting time and improved strategic decision-making
Social Media Manager
Kauffman Fellows
Jun 2021 - Nov 2022 · 1 yr 6 mos
- •Managed Kauffman Fellows' verified Twitter account, significantly increasing overall engagement
- •Secured features in major publications that amplified fellows' thought leadership
- •Created compelling content for Summit Launch events that drove record attendance
- •Implemented a data-backed content strategy that substantially accelerated the audience growth rate
Education
EU
Eastern University
Master of Science in Data Science
Aug 2023 - Jun 2024
UVU
Utah Valley University
Bachelor of Applied Science in Marketing
Minor in Business Management
Aug 2023
UVU
Utah Valley University
Associate of Arts and Sciences in Business Management
May 2022